Larry's Resumé

I’m a veteran designer geared with 25 years of experience in branding, identity, logo design, hand lettering, illustration, digital product & website design, print, publications, and marketing.


Visual Language Designer | Nerdery

Mar. 2012 - Current

I create solutions for clients based on user needs & empathy. By keeping the user at the center of the process and implementing structured, collaborative approaches, we quickly understand the difference between what is needed and what is simply wanted, to transform research findings into educated design.

  • Design visual interfaces for desktop, mobile, tablet, and software applications.
  • Define digital product features by gathering requirements through interviews and workshops
  • Create sitemaps, process flows, wireframes, competitive analysis', and usability tests
  • Implement digital solutions for web & mobile apps, e-learning applications, websites, and intranet sites though project definition, information architecture, interaction design, and visual design

Senior Interactive Designer | North American Membership Group

Aug. 2005  -  Mar. 2012

While managing a small team, I defined and designed ongoing digital marketing department initiatives for 12 brands, including direct response promotions for emails and landing pages, website maintenance, and designing or redesigning logos.

Art Director | North American Membership Group

Nov. 1997  -  Aug. 2005

While managing a small team and collaborating with editors, photographers, and illustrators, I was part of  transforming North American Hunter into an award-winning magazine. Additionally, I collaborated with the marketing team, creating print and trade show marketing materials.

Associate Art Director | North American Membership Group

Nov. 1996  -  Nov. 1997

I designed and produced department pages (and the occasional feature) for North American Fisherman  magazine and its marketing materials.