I’m a veteran designer geared with 25 years of experience in branding, identity, logo design, hand lettering, illustration, digital product & website design, print, publications, and marketing.
I create solutions for clients based on user needs & empathy. By keeping the user at the center of the process and implementing structured, collaborative approaches, we quickly understand the difference between what is needed and what is simply wanted, to transform research findings into educated design.
While managing a small team, I defined and designed ongoing digital marketing department initiatives for 12 brands, including direct response promotions for emails and landing pages, website maintenance, and designing or redesigning logos.
While managing a small team and collaborating with editors, photographers, and illustrators, I was part of transforming North American Hunter into an award-winning magazine. Additionally, I collaborated with the marketing team, creating print and trade show marketing materials.
I designed and produced department pages (and the occasional feature) for North American Fisherman magazine and its marketing materials.